Stellenbosch 360’s #lovingStellenbosch Tourism Campaign gains new momentum!

Stellenbosch 360, the official tourism organisation for Stellenbosch, launched an innovative social media campaign at its AGM on 7 September 2017.

Branded as #lovingStellenbosch, the purpose of rolling out a series of videos was to promote ‘brand Stellenbosch as a special and preferred world-class tourist destination’. The campaign is aimed at students, local inhabitants and visitors, whose participation on social media platforms when they share their living experiences of the town, boost the #lovingStellenbosch campaign immensely.

Both the first video entitled ‘Stellenbosch as a ‘Magnificent Quality Destination’ and the second video named ‘The Rich Legacy of Stellenbosch’ (released in March 2018) with its emotional and nostalgic content have been very successful and evoke an ongoing positive global response and viewership amongst all target groups including many international travel agents, tourists and media.

The third in the series, ‘Stellenbosch - A Living, Conference, Events, and Incentives Destination’, was produced with great success to coincide with the second prestigious Stellenbosch Business Tourism Indaba at Cavalli Stud Farm and Wine Estate in June 2018, strengthening the growing recognition for Stellenbosch as an important business and events destination on the African continent.

Global reach of some 3,0 million
Hatch, Stellenbosch 360’s PR & Communication agency responsible for the conceptualization of the campaign, reports that some 3,0+ million targeted consumers were reached internationally over the past 18 months - both via the social media platforms of Stellenbosch 360 and that of stakeholders such as SATOUR, Wesgro, SATourismUpdate, BizCommunity, Stellenbosch Visio, Business Events Africa, Ventureburn, News/Nuus24, Eikestadnuus, WineTourismZA as well as media bloggers and other traditional media.

The new and fourth #lovingStellenbosch video
According to Annemarie Ferns, CEO of Stellenbosch 360: “The fourth video of the #lovingStellenbosch campaign focuses on Stellenbosch as a sports and recreation destination, highlighting its world-class facilities at the University, the Stellenbosch Academy of Sport and the natural surroundings which are ideal for adventure sports. Professional and amateur sport men, - women and adventurers from all over the world flock to our town, attracted by the beautiful surrounds, the café lifestyle, the excellent sports facilities and the diverse cultural attractions, including food, wine and art”.

“We are enthusiastic about the new #lovingStellenbosch video - I believe that it portrays a fresh and appealing side of Stellenbosch in a tongue-in-the-cheek manner to all sport and recreaction target groups both nationally and internationally. We are fortunate that the video’s launch coincides with the International Luxury Travel Market (ILTM) Africa Meeting at Kirstenbosch and the World Travel Market (WTM) Africa at the ICCC in Cape Town. It provides the ideal platforms for Stellenbosch 360 to launch this video”, concluded Ms. Ferns.

Issued by: HATCH COMMUNICATION
Videos: YouTube

©2019 Herman Lintvelt - WineTourismZA