Morgenster Estate Reveals The New Look Of Their Extra Virgin Olive Oil Range

Home to a range of award-winning extra virgin olive oils, Morgenster Estate is renowned for their premium, high quality extra virgin olive oils.

Their founder, Giulio Bertrand, is considered as the ‘Father of Olive Oil’ in South Africa as he paved the way for the local olive oil industry as we know it today.

NEW LOOK

Their new, elegant, minimalistic, and modern design allows the exceptional quality of their extra virgin olive oils to shine. With the intention of revisiting their origin to get to the true essence of their brand’s image, their unique logomark showcases the Morgenster “M” and the estate’s iconic “Morning Star” in an exciting design shift. To complete the range, the estate’s European influence inspired the chosen Mediterranean colour palette complementing Morgenster’s prominent blue.

SAME QUALITY

In 1994, founder Giulio Bertrand, imported 17 superior Italian olive varieties and planted 42 hectares of olive trees on the estate’s rocky soils. The estate’s first extra virgin olive oils were released into the market in 1998. With an inherited philosophy of “where there is quality, there is no compromise”, today his legacy continues with his daughter, Federica and granddaughter, Vittoria, at the helm. Their passion for quality is testament to the premium products produced and they are inspired to not only celebrate the estate’s history, but to push it into a new era of excellence and innovation.

The range includes four extra virgin olive oils and a balsamic vinegar.

EXTRA VIRGIN OLIVE OIL
VIBRANT & VERSATILE

Their award-winning Extra Virgin Olive Oil is a premium blend of up to 14 of their finest Italian olive varieties. Its well-balanced, fresh and fruity flavour has been perfected over decades and enjoyed by foodies, chefs and families across the world.

DELICATE EXTRA VIRGIN OLIVE OIL
BALANCED & SUBTLE

Savour this velvety extra virgin olive oil blend produced in small batches and made from specially selected cultivars. Its pale golden colour, velvety texture, and soft fruity flavour is delicious.

DON CARLO EXTRA VIRGIN OLIVE OIL
BOLD & ROBUST

This single-varietal extra virgin olive oil is made from Don Carlo olives. Its extraordinary, bold flavour has acquired accolades from the world’s most acclaimed competitions.

LEMON-ENHANCED EXTRA VIRGIN OLIVE OIL
ZESTY & TASTY

This zesty extra virgin olive oil is made by carefully combining the oil from cold pressed lemon peel with our finest blend of extra virgin olive oil. The bright citrus flavour is fresh and lively.

ITALIAN BALSAMIC VINEGAR
TANGY & COMPLEX

Completing the range is the Italian Balsamic Vinegar, which is made in Italy and bottled on the estate. In collaboration with authentic Italian producers, the result is an exceptional balsamic vinegar using strictly traditional methods.

Morgenster Estate is situated in Somerset West, against the foothills of the impressive Helderberg Mountains and is open every day for olive oil and wine tastings. For more information on their award-winning range of wines and extra virgin olive oils, visit www.morgenster.co.za.

Issued by: ON THE MARQUE PR & COMMUNICATIONS
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