Morgenster Estate Comes Full Circle With The Evolution Of Its Single Cultivar Range

With their new brand identity revealed in 2022, Morgenster Estate has come full circle with the brand evolution of its Single Cultivar range.

Designed in the same style as the rest of the Estate’s portfolio, yet bold with its unique, distinguished identity, the Sauvignon Blanc and Cabernet Franc exude elegant sophistication in a bottle.

"The range expresses the enthusiast’s appreciation for everyday life."

When redesigning the single cultivar range, the primary objective was to highlight the individuality of each varietal and ensure that consistency was maintained. With this in mind, the design team turned to typography as the primary tool for expression for this range. Typography has been a cornerstone of Morgenster's recent brand evolution, making it a natural choice for this range. The colour palette draws from the rich hues present in Morgenster's existing wine ranges, ensuring visual continuity across the brand while allowing each wine to shine.

The lively 2023 Sauvignon Blanc showcases typical tropical flavours, with nuances of minerality and a fresh, zesty finish. Everyday elegance in each drop, this classic Sauvignon Blanc is perfect on its own, served chilled. For that perfect food pairing it partners well with summer foods and salads, as well as white meat dishes and fresh seafood.

When it comes to classical elegance look no further than the 2022 Cabernet Franc, with its iconic rich red fruit flavours and velvety smooth tannins. Aromas of bright red fruit with black pepper spice and hints of cloves are prominent on the nose, while the palate is sumptuously smooth with fine tannins. With the colder weather around the corner, the Cabernet Franc’s liveliness makes it the perfect food partner, pairing beautifully with red meat dishes, roasted lamb cutlets, or a lemon and herb chicken. The spiciness of the wine allows for it to pair perfectly with dark chocolate desserts.